Nike Did it
Posted by Vaibhav Patle on March 2, 2007
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Update :- The Konkani song played in Nike commercial below is Bebdo(Drunkard). The song was customised for commercial. The song can be downloaded here. More details on song and commercial can be found here.
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The World Cup cricket fever is on in India.
Sadly, this world cup will be the last one for Sachin and probably for Ganguli and Dravid. I am waiting anxiously for the world cup to begin. Main reason is that Australia is not a serious contender this time and it gives me hope.
Living in USA, I miss all the hoophallah media creates before World Cup starts. I used to love the talk shows on ESPN, Star Sports in earlier world cups. I miss Mandira Bedi and her noodle straps.. Ahmmm.. ok more on that later.
However, living in the Youtube world has its advantages. I am trying to follow media and their Pre World Cup advertisements.
One ad I noticed was of Nike. Watch the ad below.
Nike has finally accepted that India follows Cricketism more than any other religion. So no wonder, that in order to overtake Reebok (includes Adidas), they need to concentrate on cricket sponsorship and ads. I was so sick of watching Sahara logo on Indian Players that the news that Nike is the official apparel sponsor came as a relief.
I am not sure whether the new apparel will contain that logo or not.
I have never seen Nike Cricket Ad before and I was pleasantly surprised to see the one above. The ad is beautifully crafted in the mean streets of Mumbai. You have to see this ad many times to grasp everything going on. Pay attention and you can see Zaheer Khan and Sreesanth in spectators. Only thing which tells you that this is Nike ad is the last freeze shot, which is again beautifully taken.
Nike Did it and hopefully India will do it in World Cup too.
Trivia — This ad was shot in Karjat, a small town near Mumbai.
Arvjnd Joshi said
Does anyone have the audio of f this advert? Or can u tell me where to find this ad audio? It’s a beautiful Goan song.
KB said
i found the orginal goan song at http://music.cooltoad.com/music/song.php?id=183350
its called bebdo
this is not the same as in the ad
ganisubs said
The original song is sung by Lorna, often referred to as Goa’s nightingale. It is part of the Best of Lorna collection. I bought this in Goa about 4 years back. The song has been adapted for the commercial, but it has been well integrated to the visuals.