Marketing India
Posted by Vaibhav Patle on May 2, 2007
Seth Godin is a A-List blogger who has a take on Indian Consulate in New York. I like his practical suggestions to Maximize benefits rather than minimize cost. I sincerely hope somebody from “India Shining” reads the suggestions and do something about it.
The more important issue is this: this is a business. They take in more than $20,000 a day in fees, but even more important, the way they market themselves has a direct and important impact on travel decisions. No visa, no trip. Big hassle, no trip. Given that every single person traveling to this vast country must deal with the consulate first, think of the leverage… Just a small influence on the quantity or quality of travel to India would be huge.
As an Indian, I am looking forward to his India visit and hear his observations about my country. How he contrasts cow grazing on highways against posh IT parks of Bangalore.
And while we are on subject of A-list bloggers take on India, read this interesting piece written by Scott Adams on incidence when a groom in India showed up drunk and his little brother ended up marrying the bride.
